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Sales Execution Scorecard

Find out what's actually holding your sales back. In 3 minutes.

12 questions on how your business finds, qualifies, works and closes deals. You get a score out of 100, the three gaps costing you the most, and what to fix first. Built by Brad Monaghan from 25 years inside B2B sales.

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★★★★★ 100% of Google reviews rate Brad 5 stars · 1400+ founders and salespeople coached
Brad, 60 seconds
Brad Monaghan presenting to a sales team
What the scorecard measures, and what happens after you get your number
Founders and sales leaders at Carbonix Ripple Yieldify Techstars Cube Systems
What it measures

Six things that decide whether deals close.

Most B2B sales operations evolved by default. The scorecard shows you where the logic is missing, in the same six areas Brad diagnoses first with every client.

  • 1
    Market focusAre you clear on who you sell to, and does every deal in the pipeline match it?
  • 2
    Pipeline generationIs new business coming from a repeatable motion, or from whoever happens to be hungry this month?
  • 3
    QualificationDo deals get disqualified early, or dragged along until they die quietly?
  • 4
    Deal controlWho sets the next step, you or the buyer?
  • 5
    Management rhythmIs there a weekly operating rhythm, or a monthly panic?
  • 6
    Forecast accuracyCould you bet your own money on next quarter's number?

Get your score

Four of the twelve questions are below. Answer honestly, leave your details, and the full scorecard and your result come straight back.

No cohort, no course, no drip campaign. Your score, then a conversation if you want one.

Your scorecard is on its way.

Check your inbox for the full 12 questions and your result. If the gaps look expensive, book a 20-minute review with Brad from the email.

How it works

Three steps. No pitch deck.

STEP 01

Answer 12 questions

About three minutes, about how your business actually sells. No right answers, only honest ones.

STEP 02

Get your score and your three gaps

A number out of 100 and the three areas where you're leaking revenue, ranked by what it's costing you.

STEP 03

Decide what to do about it

Fix it yourself with what's in the report, or book a 20-minute review with Brad and walk through your live pipeline.

Daniel Metcalf

Strategic logic, tactical action

"You won't find a better sales strategy and execution guy than Brad Monaghan. Most consultants can't diagnose what's structurally broken in your sales operation, but he nails it every time and you'll get a highly proactive results-focused partner in the process."

Daniel Metcalf · APAC Verticals Lead · Google
Who it's for

Built for the people who own the number.

Founders and sales leaders

B2B companies in technology, industrial, SaaS and agencies, usually 50 to 150 people, where every deal still matters and nobody has designed the sales operation on purpose.

Owners with a small sales team

Three to seven salespeople who've never been properly trained, and an owner who'd rather fix the process than hire another rep.

Salespeople investing in themselves

Account executives and BDMs with runs on the board and gaps that nobody ever coached. Take the scorecard on your own pipeline.

Not for

Anyone looking for a cohort, a community or a course. Brad works one on one, on your live deals.

Questions

Before you start.

Is the scorecard free?

Yes. Twelve questions, your score, and a short report on your three biggest gaps. No card, no trial.

What happens after I get my score?

You'll have the report. If you want to go through it against your live pipeline, there's a 20-minute review with Brad. If you don't, that's fine too.

Is this sales training?

No. Sales training teaches skills to a room. Brad coaches one on one, on the deals in your pipeline this quarter, and builds the strategy underneath so the same problems don't come back next quarter.

Who is Brad Monaghan?

25 years in B2B sales, carrying quota, leading teams and, since founding RevenueBuilder in 2013, coaching founders, sales leaders and salespeople across Australia, the UK and the US.

Three minutes now, or another quarter of guessing.

Get your score, see the three gaps, decide what to do about them.

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